Technique 14 · stakes
Name the stakes
A story only grips when the listener knows what you stood to lose. Say it in one sentence, early: the job, the friendship, the money, the point of no return. Nancy Duarte describes the gap between what is and what could be. Your job is to make that gap feel expensive. Name the stakes and the ending suddenly matters. Skip them and your story is a sequence of events.
Try today: near the start of your story, say out loud, “If this went wrong, I would lose ___.”
Source: Nancy Duarte, Resonate: Present Visual Stories That Transform Audiences, 2010.